It’s normal now for the time between an incident hitting and ‘first tweet’ to be just 30 seconds. Armed with that knowledge, what can be put in place before that incident happens to help reassure and ensure business continuity?
“We don’t have an official company policy. We know being social is quite popular, especially with some of our younger staff.”
“I don’t really place that much importance on social media. I use twitter to market our products. Sometimes I promote our voluntary work with local communities.”
“We don’t really bother with it. We created a Twitter account because it’s the in- thing to do. Most of our customers communicate with us via our website which has a range of interactive services.”
“We don’t use social media at all, it’s not a priority, besides, there’s less chance of us being criticised if we’re not online.”
“Our business is very active on social media. We have our own Facebook and twitter accounts, and we regularly engage in conversations directly with our customers.”
If any of the above statements apply to you, then your business continuity plan needs to be ready. Ready for what exactly? Well, it’s really quite simple. Whether or not your company has developed an approach to social media or chooses to leave all this social stuff to others, like generation Y (those born between 1981–2000), I’m afraid there really is no escape.