As the cricket series ends in victory for England it’s time to take a look off the pitch and how the off-field social use can teach you a lesson about digital communications.

by Dan Slee 

Back in 1882 when England took on Australia at the game of cricket it took 10 weeks for the message of who won to travel 9,000 miles from London to Melbourne. Today it takes seconds.

Nothing is a better yardstick of how communications is innovating than this never ending battle between two countries.

Message by ship was succeeded by the telegram, radio, TV and the internet. Like a timeline each innovation has carried the message.

In 2013, it’s been no different and this historic game of bat and ball has shown a yardstick of where we are. As Australia lost to England the story was told by tweet, picture, TV broadcast and blog.

Original source – comms2point0

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