Video can tell stories. It can engage. Vine is an application that allows iphone users to record six seconds of video and post to Twitter. With instagram you get a similar service but 15 seconds and smartphone users can use it too. It’s the VHS v Betamax of mobile video. But here are two very contrasting views.  

Yes, you do…
What’s the point of short video? Let’s forget that Vine (13 million downloads in its first week) and Instagram (130 million users) are social media platforms for a moment. Let’s focus on what they enable you to do quickly, cheaply and on-the-fly – produce content. 
You need content and story telling for successful social media. Content creation is challenging because of time, resource, tools, approvals process and budget. 

Original source – comms2point0

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