How can you seek to influence debate on a national level? A campaign by the Local Government Assoiciation has done just that at a time when cuts totalling 43 per cent will be coming down the track. Through a video and other collatoral the phrase ‘rewiring’ has enetered the vocabulary.

by Lawrence Meehan

For those working in the public sector, funding has been the dominant issue for the last few years and for local government this has been more acutely felt than most. By the end of this parliament local government will have seen cuts totalling 43 per cent.

However, just setting out the problem and asking for more money was never going to be enough. The Local Government Association and its members have to be at the centre of the debate, the solutions and how we work differently in the new funding landscape. 

Original source – comms2point0

Comments closed