Libraries, aren’t they filled with people in buns shushing other people? No. Not in Halton in the north west. They’re using technology as a way of connecting with their audience and authors.
by Mark Allen
#Haltonreads takes Halton’s Libraries in ‘One Direction’ – forwards!
Halton Borough Council’s libraries have been at the forefront of social media for some time, seeing the new methods sitting comfortable alongside the more traditional ones in attracting new readers and interacting with existing ones.
The service was early to use Facebook/Twitter as a way of engaging with its users, especially as more and more people use libraries for their IT facilities as well as to read conventional books.
This is more so in Halton in Merseyside, due to its number of deprived neighbourhoods where home access to the internet is often limited.
IT workshops encouraged older people (the ‘silver surfers’) to get on-line and staff found they often took to it more quickly than younger readers, who were initially sometimes reluctant to interact with something like a library – (Perhaps not as ‘cool’ as One Direction, but more about 1D later!)