How do you join the dots? How do you deliver the same message on the web and through the social web while using the comms team? Especially while talking to people. One company has some answers and has published a report too.
by Katie Bacon
A recurring theme shared with our team from local authorities, educational provisions, charities and private sector clients is:
“How do we integrate the online ‘organisational brand’ message in conjunction with the communication team while connecting online with our target audience in an transparent and inclusive manner?”