Employment statistics. Aren’t they a bit dry? Well, they can be. That’s where a mini-digital campaign came in to help draw out some of the more interesting aspects of an Office of National Statistics announcement. 

by Chris Hollifield

The coffee was brewing and we were gathered, primed and ready for our Twitter strike to take place. All that was left was for the Office of National Statistics to release the latest unemployment figures and our #notjustmakingtea campaign could get underway.

The figures finally emerged and we set our well-oiled machine in motion.

Original source – comms2point0

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