The debate on the future of press releases is well established. But with the UK Government wading in and Coca Cola going even further with a wish to abolish them by 2015 the clock is well and truly ticking.

by Dan Slee

It’s seven years since the ground-breaking post ‘Die! Press Release! Die! Die!’ was written.

Tom Foremski’s this-can’t-go-on wail reads as powerfully as a Martin Luther deconstruction of one of the central pillars of the public relations industry.

"I’ve been telling the PR industry for some time now that things cannot go along as they are," Tom wrote, "business as usual while mainstream media goes to hell in a hand basket."

Original source – comms2point0

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