Last night, at the UK Government’s Civil Service Awards, the tax trials that we ran with HMRC won the Innovation award.

The trials involved rewriting tax reminder letters to incorporate behavioural economics principles, and testing these against controls.

BIT and HMRC were able to show how these simple, cost-free interventions could result in huge benefits for the Exchequer.

In the past financial year alone, it is estimated that the new letters have helped bring forward around £210million of tax revenue.

We’d like to thank ….read more

Original source – Behavioural Insights Team (Nudge Unit)

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