In the Behavioural Insights Team, we are always looking for the latest experimental finding. Academic economists, psychologists and others create a constant stream of interesting work that helps to shape what we do.

This post is our inaugural attempt to regularly share some of our favourite findings each week. Please see below for a quick summary of the paper and a link for those who would like to read the paper itself.

Toward an understanding of why suggestions work in charitable fundraising: ….read more

Original source – Behavioural Insights Team (Nudge Unit)

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