Is the campaign dead? Should we not think about what we do 52-weeks a year? Or is there merit in shining a light on an issue?

by GUEST EDITOR Emma Rodgers

A while ago, top blogger and US Public Health specialist Jim Garrow wrote a post on ‘death to the campaign’. 

In it he talks about campaign focussed communications working against our aim of affecting real change for two reasons:  

Original source – comms2point0

Comments closed