Northumberland is one of the most beautiful corners of Britain. But it suffers from being far away from population centres and a lack of exposure. Go there and you’ll fall in love with the place. So, bright people who look after the promotion of tourism have got active during a TV show that showcases it.
by Ross Wigham
It’s not often that I’m nervously tuned into ITV right before Coronation Street, furtively waiting for a middle aged TV star and former hit-maker to wax lyrical about my patch.
I say not often, when of course I mean never. In fact, last Monday is probably the first time I ever pressed the ‘3’ button on my TV.
But working in local government comms has taken me to some strange places in recent years.