When a housing comms officer wondered if a Twitter event about public housing would work he floated the idea on Twitter and sought support. It painted a picture of the work that went on in the sector and the people who work in it. And yes, it worked with the #housingday hashtag trending on Twitter.
By Adrian Capon
On 13 November the UK Housing industry used 140 characters to tweet about the work that goes on every day, singing off a single hash tag hymn sheet – #HousingDay
In the build up to the day, there was significant support and promotion from across the housing UK Twitter universe. Announcements were made on Comms2Point0 and our Yorkshire Housing Communications team blog. The media via Guardian Housing, 24 Dash, and Inside Housing featured the day. The National Federation of Housing, Chartered Institute of Housing, Northern Housing Consortium and Tenants Advisory Service proceeded the day with tweets and emailing news about the day to members.
It’s fair to say they got right behind #HousingDay.