Increasing sign up rates to the Organ Donor Register is a key to reducing the number of people dying each year due to a lack of available organs for transplant. The Behavioural Insights Team has been working with NHS Blood and Transplant, Government Digital Services, the Department of Health and DVLA to increase the number of people on the NHS Organ Donor Register.

Our approach was to find a salient moment to prompt people to sign up to the register, and ….read more

Original source – Behavioural Insights Team (Nudge Unit)

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