We can speak plainly but, according to recent reports, those of us in central and local government rarely do. We communicate complex ideas to other people every day (the plot of Homeland for instance) so why do we struggle to tell the public what our services are and how to access them?
In the course of my work I’ve come across three main reasons.
1. The Rules
The grammar you learn in your formative years often becomes the basis of your writing for the rest of your life. In many cases the rules you are taught become so much part of your writing style that you don’t even realise you’re following them; which makes them very tricky to unlearn.… Read the rest