The paper we would like to highlight this week is a great example of how research can be transferred into practice.

Garner (2005) tested the impact of attaching a Post-it note with a hand-written request to survey materials. The study found that the note roughly doubled response rates (76%, compared to 36% with no Post-it note). In addition, using a Post-it note increased the quality and timeliness of survey responses.

The Irish Revenue has now transferred this finding into practice – and ….read more

Original source – Behavioural Insights Team (Nudge Unit)

Comments closed