The Stirling Behavioural Economics Blog has published this interesting post of the best graphs in behavioural science (2010-2013), including exciting findings from a recent paper by Richard Thaler and Schlomo Benartzi.

The post also features one of our graphs – the results of one of our large-scale field trials on legacy giving (donating money in a will). Customers writing their will were either given a weak ask “Would you like to leave a gift to charity”, a stronger ask “Many of ….read more

Original source – Behavioural Insights Team (Nudge Unit)

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