How do you reach the under 24’s? You be creative. And you create content for different platforms. And you look at how BBC Radio 1 does it. 

by Dan Slee

Sometimes you stumble on something that catches your imagination and fills in some of the blanks.

That happened listening to Millie Riley a broadcast assistant who was talking on BBC Radio 5’s Review of 2013.

She was talking about how under 24-year-olds consume their radio and how their radio is online, face-to-face, shared… and on the radio.

Original source – comms2point0

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