The balloon release was once a part of the tool kit of the PR team. But increasingly this has become a thing of the past as pressure groups mobilise online.
by Dan Slee
If you think of involving a balloon release as part of your comms activity you’re either stupid, enjoy littering, killing animals or think it’s still 1986.
Back in the day the sight of helium-filled baloons drifting towards the sky was an impressive one.
A lovely splash of red against a clear blue sky was an impressive way to round-off an event and look for the ‘ooooh’ factor.