The balloon release was once a part of the tool kit of the PR team. But increasingly this has become a thing of the past as pressure groups mobilise online.

by Dan Slee

If you think of involving a balloon release as part of your comms activity you’re either stupid, enjoy littering, killing animals or think it’s still 1986. 

Back in the day the sight of helium-filled baloons drifting towards the sky was an impressive one.

A lovely splash of red against a clear blue sky was an impressive way to round-off an event and look for the ‘ooooh’ factor.

Original source – comms2point0

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