In the array of channels and platforms facing a comms person sometimes the online community gets overlooked. What’s that? It can be the web forum and the place where people with a shared interest come together. But what makes them work? What ingredients do you need if you are thinking of setting one up yourself? Or what makes them tick if you want to understand them more?
by Richard Millington
If you’re new, here’s a background primer on successful communities.
Successful online community building is connecting a group of people online and making them feel a part of something special. This ‘something special’ element is the overlooked bit.