Once upon a time there was a local council in need of an organisational narrative. But how do you go about creating one? And what can be learned along the way? One communications officer at Swindon Borough Council shares their experience.
by GUEST EDITOR Kate Steel
When the now-familiar policy changes and funding reductions first began to bite at the heels of local government, we needed to make sure our employees were equipped – and inspired – to deliver our priorities with our residents and it became apparent that we needed a clear, consistent story about how our organisation was changing and why. So what did we do?