When Dan Slee published his 2014 predictions for local government digital comms some agreed and some didn’t and he was accused of navel gazing. With Brian Cox’s live space series about to return to our TV screens, Steve Chu argues public sector communicators should instead be aiming for the stars.

by Steve Chu

One of the problems we’ve faced in our profession is that the majority of us are more excited by content, creativity and now digital than where we sit strategically in our organisation.

I think this is what Paul Masterman wasalluding to when he made his “navel gazing” assessment, and I kind of agreed – although Dan did hit the nail on the head in his last prediction for 2014, when he wrote: Teams that overlook internal communications – and in particular telling their own story internally – will suffer.”

Original source – comms2point0

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