So, what happens when you need to write a speech? For someone else? And your words can help win the day… or lose it? Here are some tips.

by Will Mapplebeck

It’s 1987 and then vice president George H.W Bush is starting to think about the possibility of taking over from Ronald Reagan as the occupant of the White House. 

There’s an election to get through, but most analysts agree he’s a shoo-in for the big job.

Only one problem, he’s not sure what his presidency might look like.

Original source – comms2point0

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