Why “Share a Coke” was a successful integrated marketing campaign – Simon Wakeman’s blog 07 February 2014 A successful 2013 campaign shows the value of an integrated approach and why social is more than just a channel Comments Why “Share a Coke” was a successful integrated marketing … by simonwakeman Related Stories Keeping to new year resolutions and the power of habit The agency of the future What does the future of marketing look like? Original source – Simon Wakeman’s blog Share:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to email this to a friend (Opens in new window)
