If your organisation is planning a big change project get involved. But most of all make sure that the internal communications is tackled. The public sector is littered with great ideas that worked on paper but didn’t when real people had to get involved. At channelshiftcamp in Glasgow that came across really clearly.

by Dan Slee

Once upon a time there was a project to save millions and make life easy for customers.

It was great and looked terrific. "Of course it’ll work," those that worked on it assured people. "It’ll save us money and make it easier for people to do business with us."

Six months later on and the project didn’t do a fraction of what it was supposed to do and got quietly closed down. 

Original source – comms2point0

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