Socitm Insight’s annual snapshot of the state of development of 432 UK local council websites, Better connected 2014, is published today.
by John Fox
This year’s report includes analysis of a special survey that examined digital engagement.
Engagement is vital to help promoting channel shift, but also for securing citizen focus and encouraging citizen feedback into services. Promoting online services is just as critical as providing online services that work and are easy to use. In fact, marketing is a key component in achieving cost-saving channel shift and ensuring the success of ‘digital by default’ strategies.