We know that our online consumption has changed through our use of mobile and tablets. But what effect has this had on our TV watching habits? A new report by TV Licensing lets us in on the latest intel.
by Sam Waterton
Last week, we launched TeleScope 2014, an annual TV industry report from TV Licensing providing an insightful glimpse of nation’s changing TV viewing habits.
It finds that the living room remains, even with the rise of mobile devices, our favourite place to watch ‘must see’ programmes — naturally enough in the company of our friends and family. Not only that, despite access to a range of catch up services like, iPlayer and 4oD, the UK still loves live TV.
So, what does this mean for PR and communications?