Doing ad hoc things is great because you learn. But does it really help you tackle the big issues? Not really. Here’s some ideas to help you do that.

by Dan Slee

Well, it’s had a great innings but can we now finally bury the idea that using social media ad hoc in an organisation is going to change the world? 

But what great days we had. We had a mantra of JFDI in local government – just flipping do it – and we did things under the rader without permission. We could chuck up a Facebook page knowing that IT didn’t know what it was so couldn’t block it.

We could tweet election results without too much interference, snigger behind our hands and we could push the envelope.

Original source – comms2point0

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