Could a Twitter account passed between local government people help tell the story of their sector? One switched-on comms person thinks it could.


In December 2011, Sweden launched what it called ‘the world’s most democratic Twitter experiment’ when the Twitter account @Sweden was born.

If you’re not already a follower I can highly recommend that you check it out.

Basically, a new Swede takes over the country’s official Twitter account @sweden every week, sharing their daily experiences and opinions and generally celebrating their nation.

Original source – comms2point0

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