So, do you need process? And permission? And policies? Actually, not always. Have a look at the post but do order his book which has just been re-printed due to public demand.
Jokes aside, I stand by the little doodle on this page in all its simplicity.
Like concepts of accountability and order more generally, the idea that social media ‘best practice’ is the result of some people telling everyone else what they can and can’t do is absurd and elitist… and is the kind of organisational behaviour that discourages actual ownership and responsibility amongst those doing the work, creating the very problems it tries to mitigate against.