Did you know? You are more at risk of a blood clot after a stay in hospital than from a long haul flight. That’s a bit of a headache if you are in the NHS. Which is where this comms campaign came in handy.

by Andrew Cooper

We recently launched the Ask about Clots campaign in Wales.

It aims to increase public awareness over the risk of developing a blood clot while in hospital. The campaign’s simple message encourages individuals to ask about their personal risk so that they can be assessed and treated appropriately.

As we know, the major consideration for any campaign is what will actually engage people and motivate them to take the desired action?

In developing Ask about Clots, we focussed on three main areas which we believed were necessary to enable and encourage people to start asking!

Original source – comms2point0

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