They are there when a little boy falls out of a tree or when there is a train crash. Who? Ambulance crew. So, what does the comms look like?
Let’s be honest, paramedics are sexy. They wear uniforms, save lives at the scene of major incidents and race around in cars, motorbikes and other vehicles with flashing blue lights.
It’s this appeal that leads to our first challenge: staying focussed on our corporate objectives when lots of our staff and the makers of everything from Junior Paramedics, to 999 What’s Your Emergency and Soho Blues want us to be involved in their observational series?