People often ask how social media can help organisations. At Greater Manchester Fire and Rescue Service it has proved a key way of warning and informing during operational incidents – but the lesser reported success is how it connects the Service with individuals to make a lasting difference to the community. 

by Kate Hall

Now the Service is able to share how a single tweet led to a heart wrenching water safety education campaign – and a national award for a volunteer.

Beckie Ramsay became a volunteer for GMFRS in 2012 – and it all started with this tweet sent in response to live tweeting from @manchesterfire about how it was working to keep the community safe:

Original source – comms2point0

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