Sometimes, comms opportunities come from the most surprising sources…

by GUEST EDITOR Helen Fincher

A few months ago I had what some people might consider a mad idea, but one that to me made perfect sense: I want to send my Council Leader to a supermarket.

Not to shop, but to talk to people. I wanted the Leader, Martin Tett, to go out into communities and seek people out to hear their concerns first-hand.

Original source – comms2point0

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