It’s not writing a press release, it’s creating content. And spotting stories to tell as this charity comms case study demonstrates brilliantly.
by Will Barker
Being part of a communications team for a charity in Wales can be difficult at times. Let’s be honest, being part of a communications team for any charity in the UK can be difficult.
We’ve all got great reasons to shout about the work we do and brilliant, inspiring stories to tell, but we don’t always have enough people to tell it to. More and more we are creating our own content and using our own channels as news sources to reach the people that matter to us, it’s not often that you get the opportunity to do both.