One of the ways comms teams can be most effectivce is to help the organisation move to more efficient ways that their customers can do business with them. It’s often called ‘channel shift’ but beyond the jargon there are some simple learning points.
Channel shift? Digital by default? That’s gobbledygook to most people. So how do you encourage customers to get online and do it online? You call in the Web Wizards.
At Wolverhampton Homes we don’t have digital inclusion officers or digital champions – we have Web Wizards whose one simple catchphrase is “You can’t break the internet”.