We first came across Caerphilly Council’s innovative use of social media in 2011. And they’re still going great guns with it three years on.

by Emily Worthington and Jayne Catherall

 Why do local authorities embrace social media? Because everyone is doing it? At Caerphilly County Borough Council we might use a cartoon sheep ‘Nev’ to encourage people to follow us, but don’t confuse us with the fluffy creatures.

Original source – comms2point0

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