Do we need to apologise for making things jargon-free and easy to understand…? One comms professional has just drawn a line in the sand.

by Jon Matthias

I’ve decided I’m not going to apologise any more for ‘dumbing down’. And I’m going to be less tolerant when people start ‘dumbing up’.

We have two challenges as communicators – to both be heard and be understood. Simplicity is the key to people understanding what we say. Clarity and brevity are our friends.

Original source – comms2point0

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