Taking a leaf out of brands using ‘real life’ human stories, it’s time housing collectively hits back with some of its own…

Smashing perceptions – hitting back with real life stories

by Adrian Capon

Tackling negative stereotypes and perceptions is complex and long-term. Recent TV portrayal has seen stigma entrenched for people living in social and council housing. With so much media popularity focussed on this – what about creating a programme hearing from people who do amazing work?

Original source – comms2point0

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