If you work in digital comms you’ll be aware of a storm coming down the path. It’s about Facebook. What you post may not be seen unless you have an advertising budget to help promote it. We’re launching a survey with the nice people at Deeson Creative on social media and advertising. We’d love you to take part in it. But first here’s a take on where we are and where we are headed.
by Emily Turner
How many people have told you that they’ve seen a tail off of engagement on Facebook and that fail-safe images no longer bring forth the plethora of likes, shares and comments they used to?