If you work in digital comms you’ll be aware of a storm coming down the path. It’s about Facebook. What you post may not be seen unless you have an advertising budget to help promote it. We’re launching a survey with the nice people at Deeson Creative on social media and advertising. We’d love you to take part in it. But first here’s a take on where we are and where we are headed.
by Emily Turner
How many people have told you that they’ve seen a tail off of engagement on Facebook and that fail-safe images no longer bring forth the plethora of likes, shares and comments they used to?
If you’ve heard this, you are experiencing what has already hit the private sector hard. Social media as we know it is on the brink of huge change and advertising is about to become crucial to success if you want to carry on reaching fans, followers and subscribers.