Further evidence that the press release is not the first thing comms people reach for in the toolbox. 


We all know it. We’ve been told a million times. The news release is officially, well if not dead, then old news.

We’re still a bit sceptical about this though, aren’t we? Like a bad marriage, we just hang on in there, perhaps for old times’ sake.

But actions, as I always tell colleagues, do speak louder than words and our actions when we had our ‘crisis’ communication plans tested by a major incident recently, spoke volumes.

Original source – comms2point0

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