Further evidence that the press release is not the first thing comms people reach for in the toolbox. by Amanda Nash
We all know it. We’ve been told a million times. The news release is officially, well if not dead, then old news.
We’re still a bit sceptical about this though, aren’t we? Like a bad marriage, we just hang on in there, perhaps for old times’ sake.
But actions, as I always tell colleagues, do speak louder than words and our actions when we had our ‘crisis’ communication plans tested by a major incident recently, spoke volumes.