One piece of advice keeps coming back again and again… and that’s as a comms person to sometimes say ‘that’s a really bad idea’ to senior people.
by Dan Slee
If there is one piece of advice I came to late in my career that I value in my career it is this… the role of comms is sometimes to be the bit of grit in the oyster.
It was Paul Willis of Leeds Metropolitan University who I first hear use the phrase.
What the heck does this mean?
My take on it is that sometimes, the role of the comms person is to politely stand your ground and to challenge and to point out where things won’t work.