Increasingly, we’re hearing the word ‘digital’ being bandied about. But what in practice do comms teams need to know? And how should they be thinking differently?
by Dave Briggs
At various events and in various meetings lately, I have found myself saying the same things.
It’s all about thinking digital, and not just doing digital. It’s acknowledging that the real benefits of digital ways of doing things lie not just in the tools we use, but how we use them, and the attitude we bring to our work.