With the media landscape changing the idea that the public sector comms teams should be press release factories is changing. But how to make the shift? Think more like a media company.

by Laura McLean 

To keep up with developing trends in communications and the changing media landscape, many organisations are beginning to think and act like media companies, a strategy which we at Mynewsdesk refer to as the online newsroom approach.

Original source – comms2point0

Comments closed