If you have worked in comms over the past seven years you’ll enjoy this reflection on some of the changes we have all seen and experienced…

by Will Mapplebeck

Back in 2007 we had five press officers. That’s five people who just did media enquiries and press releases.

I know this, because I was one of them. I joined Newcastle City Council as a press officer in September 2007 I’m about to leave it for Core Cities in Manchester with the far fancier title of Strategic Communications Manager.

Now is a good time to reflect on changes to a discipline that’s been transformed in less than a decade. Here are the seven biggest things, one for every year I’ve been at Newcastle.

Original source – comms2point0

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