Chances are as a public sector organisation you have content. Masses of it. The trick is to know how to shape the content to get it out.
by Dan Slee
So, there I am looking out of the window at Big Ben and I’m recalling a punch-up that took place in Walsall four years ago.
It was a right hum-dinger of a scrap. An epic barney. It took place at the first Hyperwm at a session between bloggers and press officers to work out what that relationship should look like.
In the blue corner, bloggers thought there was no point in talking to press officers as they’d ‘all be out of jobs soon.’