For many of our teams, the ‘unit of data’ in qualitative user research is the sticky note – or, more precisely, units of information captured onto sticky notes. People often think this is amusing, given we’re always talking about digital …
For many of our teams, the ‘unit of data’ in qualitative user research is the sticky note – or, more precisely, units of information captured onto sticky notes. People often think this is amusing, given we’re always talking about digital …