When Sport England launched a campaign ‘This Girl Can’ aimed at women some loved it. Some hated it. But what do comms people think? We asked a netballing head of comms.

by Emma Rodgers

A new Sport England campaign called ‘This girl can’ was launched last week. The campaign claims to be the first of its kind to feature all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.

As Sport England sets out “It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.”

Original source – comms2point0

Comments closed