Robert Phillips has published ‘Trust Me, PR is Dead’ a book which is more than just a provocative title. It can’t be ignored.
by Dan Slee
If PR sat down and gave some PR advice to PR it would be that the term ‘PR’ was broken.
Stop people in the street and ask what they think of when they hear the term. Chances are that Max Clifford and spin would feature. Do people trust the phrase? Not, really.